In today’s knowledge economy, a large part of the value of your business is based on intangible assets and goodwill. Your intellectual property plays a key role in obtaining a competitive advantage. A cohesive IP strategy, including both commercialisation and enforcement, will ensure you get maximum value from your portfolio. We understand your business needs and have worked with some of the best-known brands, from banks to tech and media companies, pharmaceuticals and FMCG companies. This industry-specific approach can help you realise your commercial goals.
The right brands will win the hearts and minds of your customers. The right patents will prevent others exploiting your ideas or provide a substantial barrier to market access. Copyright, databases, know-how, domain names, trade secrets and designs also play a vital role. We focus on key sectors relevant to you such as life sciences, consumer products, financial services and TMT. This means you get in-depth industry knowledge as well as legal expertise for the protection of your IP. If you are involved in a dispute, we can guide you through the litigation process.
Our diverse team, who are fluent in English, Mandarin, Cantonese, Japanese as well as Korean, are also qualified to manage and enforce portfolios for some of the world’s biggest brand owners in Hong Kong and across the Asia-Pacific region; and handles the most complex and technically demanding IP disputes. Costs can quickly escalate in contentious proceedings, so project management is key to our service, driving forward cases, narrowing issues, and managing other service providers.